Exposure and Response Prevention Therapy in Whitefish Bay, WI

ERP can help heal ocd and other mental health conditions. Work with an experienced therapist to start feeling better today.

At ERA, we know that intrusive thoughts and compulsive behaviors can feel overwhelming and isolating. For those dealing with OCD (Obsessive-Compulsive Disorder) and related anxiety disorders, finding the right therapeutic approach is essential. Exposure and Response Prevention (ERP) therapy is a highly effective, evidence-based treatment designed to help individuals break free from the cycle of obsessions and compulsions and regain control of their lives.

What Is ERP Therapy?

Exposure and Response Prevention (ERP) is a type of cognitive-behavioral therapy (CBT) that specifically targets the cycle of anxiety and compulsive behavior in OCD. ERP helps individuals confront and manage intrusive thoughts, images, or urges without resorting to compulsive actions. By gradually facing these feared thoughts and resisting the urge to engage in compulsions, clients learn to reduce anxiety and reclaim their daily life.

How ERP Works:

  • Exposure: Involves facing the feared thought or situation in a safe and controlled environment. This may include imagining scenarios or practicing specific situations in real life.

  • Response Prevention: Focuses on resisting the urge to perform compulsive behaviors or rituals that normally follow exposure to anxiety-provoking thoughts or situations.

The combination of exposure and response prevention helps desensitize the brain to triggers and reduces anxiety over time, empowering clients to respond more flexibly and adaptively.

Who Can Benefit from ERP Therapy?

ERP therapy is most commonly used to treat OCD but is also effective for various anxiety disorders, including social anxiety, generalized anxiety, and specific phobias. If you struggle with obsessive thoughts, rituals, or avoidance behaviors that disrupt your life, ERP can help you break these patterns and find relief.

What to Expect During ERP Therapy

Your ERP journey begins with a comprehensive assessment to identify specific obsessions, compulsions, and triggers. From there, we work collaboratively to develop an exposure hierarchy—a personalized plan that starts with lower-intensity exposures and gradually progresses to more challenging ones.

ERP sessions focus on building tolerance to anxiety by working through exposures without relying on rituals or avoidance. Over time, clients develop a new relationship with their thoughts, understanding that they can manage distress without compulsion.

Key Benefits of ERP Therapy:

  • Proven effectiveness for OCD and anxiety: ERP is recognized as the gold standard for treating OCD and has substantial research backing its success.

  • Reduces compulsive behaviors: Over time, ERP therapy helps diminish the power that compulsions hold over your life.

  • Improves emotional resilience: Clients gain the confidence to face distressing thoughts, reducing overall anxiety and improving daily functioning.

  • Customizable approach: ERP is adaptable to each individual's specific triggers, making it a tailored and personal experience.

Why Choose ERP Therapy?

ERP offers practical, lasting solutions for those struggling with obsessive-compulsive behaviors. Unlike traditional talk therapy that might focus solely on discussing issues, ERP takes a proactive approach, empowering clients to confront and master their fears. By doing so, clients learn that anxiety can be faced and managed, freeing them from the cycle of avoidance and distress.

Is ERP Therapy Right for You? If you’re experiencing obsessive thoughts, ritualistic behaviors, or significant anxiety that interferes with your life, ERP therapy could be the key to regaining control and peace of mind. Our skilled therapists at [Your Practice Name] are trained in ERP and are committed to providing a safe, supportive environment for your healing journey.

Take the First Step Toward Recovery Contact us today to learn more about how ERP therapy can help you manage OCD, reduce anxiety, and build a healthier, more empowered life.


If you’re ready to take the next step and see a therapist who is trained in ERP, fill out our new client inquiry form below and get started!

  • ERP therapy for OCD, or Exposure and Response Prevention, is a type of cognitive-behavioral therapy designed to help individuals confront and manage intrusive thoughts and compulsive behaviors. ERP works by exposing clients to anxiety-provoking situations or thoughts (exposure) and guiding them to resist the urge to perform compulsive actions (response prevention). This process helps reduce anxiety over time and teaches the brain to respond differently to obsessions.

  • ERP therapy is considered the gold standard for treating obsessive-compulsive disorder. Research has shown that ERP can significantly reduce the frequency and intensity of OCD symptoms, with many clients experiencing lasting relief. The structured exposure and response approach of ERP therapy helps rewire how the brain reacts to triggers, making it one of the most effective treatments for OCD.

  • In your first ERP therapy session, your therapist will conduct a thorough assessment to understand your specific obsessions, compulsions, and triggers. You’ll work together to create an exposure hierarchy—a plan that ranks your fears from least to most distressing. The therapist will explain the ERP process, answer any questions, and ensure you feel comfortable before beginning exposure work in future sessions.

  • ERP therapy is most commonly used for OCD but is also effective for treating other anxiety disorders, such as generalized anxiety disorder, social anxiety, and phobias. The principles of ERP—facing fears and resisting avoidance behaviors—can be adapted to help manage various anxiety conditions by changing how individuals respond to anxiety-provoking situations.

  • The duration of ERP therapy varies depending on the severity of OCD and individual progress. Many clients start to see improvements within 8 to 12 weeks of consistent therapy, with some experiencing significant relief sooner. The number of sessions needed for ERP therapy to show results can depend on how often exposures are practiced and the complexity of the obsessions and compulsions.

  • ERP therapy offers several benefits for OCD treatment, including reducing the power of obsessive thoughts, decreasing compulsive behaviors, and improving overall emotional resilience. By learning to face anxiety without performing compulsions, clients gain confidence and control over their responses, leading to improved quality of life and daily functioning. ERP is a proven, evidence-based approach that can help individuals break free from the cycle of OCD.

  • Yes, ERP therapy can be conducted online and is just as effective as in-person sessions for many individuals. Virtual ERP therapy allows clients to practice exposures in the comfort of their own homes and provides flexibility for those who may not have access to local therapists. Online ERP sessions are conducted in a secure, private setting where therapists guide clients through their exposure hierarchies and response prevention exercises.

  • To prepare for ERP therapy sessions, it’s helpful to come with an open mind and a willingness to face discomfort in a supportive environment. Journaling about your obsessions and compulsions can help identify triggers. Additionally, trust in the process and communication with your therapist are key to success. Your therapist will guide you through each step and adjust the treatment plan as needed to match your progress and comfort level.

FAQs About ERP Therapy: